Asahi x Papaya Films
LED Studio

Asahi Superdry, Women’s Rugby World Cup 2025, Rugby Like Never Before

Custom LED Configuration, Silvertown St Marks

This spring we worked with Papaya Films to bring their creative vision to life for Asahi’s 2025 Women’s Rugby World Cup collaboration campaign, Rugby Like Never Before, featuring World Rugby Women’s Player of the Year, Ellie Kildunne.

We provided a custom, multi screen set up at our St Marks LED stage consisting of a rear 5m x 3m main LED, two 2m x 2.5m moveable LED totems and a 2.5m x 2.5m ceiling LED.

Our Absen Polaris Pro on-camera LED, along with our Brompton Processors in this custom build enabled our client to produce a bold, striking statement, celebrating the Asahi and Women’s Rugby World Cup 2025 partnership. The result speaks for itself, this was a fantastic production that we are proud to have been a part of.