2D VIRTUAL PRODUCTION
Playback of 2D content (still image or VIdeo)
accessible solution for wide range of productions
2D Virtual Production - video or still image/motion graphics playback
2D virtual production uses high-resolution LED screens to display pre-rendered images, videos, and digital environments directly on set. Content is prepared in advance and played back through media servers with options for adjusting parameters such as size, saturation, contrast, etc in real time on the set, providing a reliable and efficient workflow for variety of shoots - from stylised fashion editorials to corporate presentations.
Video & Still Image Playback
Our 2D virtual production service uses LED screens to display pre-rendered images and videos directly on set. It is an efficient way to create realistic or stylised backgrounds without the need for real-time 3D rendering or camera tracking.
Our 2D virtual production service includes:
High-resolution, camera-optimised LED technology for realistic backgrounds and on-camera performance.
High-spec media servers for reliable playback of still images, video plates, motion graphics, animations and visual effects.
Real-time on-content adjustments to fine-tune position, scale, colour and brightness to suit the camera and creative requirements.
Experienced LED operators to manage the screens and playback system throughout filming.
Pre-production support and content testing to review and refine visuals on our LED stages before the shoot.
Benefits of 2D Virtual Production
Creative flexibility
2D virtual production allows productions to create a wide range of locations and environments without the restrictions of traditional location filming. Backgrounds can be changed quickly, making it ideal for projects requiring multiple scenes or locations.
Controlled production environment
Filming on an LED stage provides consistent lighting, weather and location conditions. This helps reduce delays caused by external factors and gives production teams greater control over the shoot.
Efficient workflow
With content prepared before the shoot, productions can move quickly on set and focus on performance, camera work and creative execution. This makes 2D virtual production a practical solution for commercials, branded content, interviews and corporate productions.
Frequently Asked Questions
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You can display a wide range of 2D content on an LED screen for virtual production, including still images, pre-rendered video, driving plates, filmed footage, motion graphics and other visual backgrounds. This could be anything from a real location or landscape to a city, interior, gaming show graphics to a stylised visual abstract elements.
The one and main limitation will be that the content itself does not respond to camera movement in the same way as a 3D Unreal Engine environment.
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There is a good level of control over the content displayed on the LED screen. During the shoot, we can adjust things such as brightness, saturation, contrast, image size and position to help match the content to the camera and lighting.
We can also trigger different pieces of content on cue, switch between different scenes and layer multiple pieces of content together. This means you can have several visual elements running at the same time and control how they appear on the screen during the shoot. Content can also be adjusted between takes if something needs to be tweaked to better suit the shot, such as changing the position or scale of an image, adjusting its overall look or switching to a different piece of content.
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Our in-house Virtual Art Department provides a range of content creation services to support virtual production workflows, from Unreal Engine environments and 2D motion graphics to Gaussian Splatting.
Our team works with production teams from concept development through to final delivery, creating digital environments, LED playback content and real-world scanned locations tailored to each project’s requirements. Whether you need a fully interactive Unreal Engine environment, animated 2D content or a photorealistic 3D capture of an existing location, we provide the creative and technical support needed to prepare content for virtual production.
Featured Projects
Asahi Superdry - Papaya Films
For this production,we worked with Papaya Films to bring their creative vision to life for Asahi’s 2025 Women’s Rugby World Cup collaboration campaign, Rugby Like Never Before, featuring World Rugby Women’s Player of the Year, Ellie Kildunne.
Our Absen Polaris Pro on-camera LED, along with our Brompton Processors in this custom build enabled our client to produce a bold, striking statement, celebrating the Asahi and Women’s Rugby World Cup 2025 partnership. The result speaks for itself, this was a fantastic production that we are proud to have been a part of.
David Koma
Pre-Fall 2026 - Supergirl
This shoot showcased the refined designs of David Koma, captured with precision and care, brought to life by the presence and poise of model, Yasmin Wijnaldum.
The Silvertown Studios team supported ANNC Studio by testing all LED content ahead of the shoot, ensuring it met the technical standards of the LED volume and avoiding any potential surprises on the day. As part of our standard process, we invite production teams and creatives to the studio to preview their footage on the actual setup, giving them confidence that their creative vision is accurately brought to life.
Sky Broadband - Escape To Full Fibre
Silvertown Studios collaborated with Rogue Films to create a simulated travel LED setup, delivering a custom mobile LED configuration to Sky Elstree Studios. The main L-shaped LED volume measured 15 m × 5 m and was complemented by two LED totems, each 2 m × 2.5 m.
The team appreciated the flexibility of the bespoke LED screens, which were tailored to perfectly cover an entire side of a standard bus. The setup delivered natural reflections on the windows and bus body while providing realistic, real-time scene lighting.
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