3D ENVIRONMENT & 2D CONTENT DESIGN
bespoke 3d unreal engine environments
Bespoke 2D Content Design & development
2D & 3D Bespoke content created by our in-house VAD team
Virtual production is changing the way films are made, and at the heart of it is the Virtual Art Department (VAD). This team designs the digital assets, environments, and visuals that help bring your ideas to life on screen. Working hand in hand with directors, DOPs, and VFX teams, the VAD makes sure every digital element blends seamlessly with what’s happening on set. They’re also key in pre-visualization (previs), creating virtual sets and scenes so you can see how everything will look and feel before the cameras even start rolling.
Why choose Silvertown Studios for your content design?
At Silvertown Studios, we create all our 2D and 3D content in-house, bringing our Virtual Art Department, technicians and project managers together from the start. This enables us to develop bespoke content, test it on our LED stages and make adjustments throughout pre-production, ensuring everything is ready for the shoot.
Our in-house VAD workflow includes:
Bespoke design of 2D and 3D content tailored to your production's creative and technical requirements.
Direct collaboration between our VAD team, technicians, and project managers from day one, maximising efficiency.
On-site pre-production testing on our permanent LED stages to review content on screen and make any necessary adjustments
Highly skilled team of artists with extensive experience creating digital environments and bespoke assets for a wide range of productions.
A joined-up workflow that keeps content creation timelines and on stage production under one roof.
Pre-Production is Key!
Our permanent LED stage allows us to test and refine virtual environments before the shoot. We invite production teams into the studio to review content on the LED screens, conduct camera tests, and make adjustments alongside our team.
This process helps ensure the content is ready for filming and aligns with the creative vision of the client
Our pre-production process includes:
On-stage content reviews and camera tests to assess how environments look on screen and on camera.
Creative process refinements to adjust lighting, colours, asset scale or position of objects or composition.
Collaborative feedback from directors, DOPs, agencies and clients to ensure everyone is aligned.
Pre-visualisation services to help creative teams preview environments from the camera’s perspective and plan each shot before filming.
Your Creative Vision is our Priority
Our in-house GFX artists have extensive experience designing a wide range of environments, from realistic cityscapes like Downtown Los Angeles to stylised and imaginative worlds. By combining creative skill with technical expertise, they can deliver environments that match the specific needs of your production - whether that’s enhancing realism or building something entirely unique. Working closely with your team from concept through to final render, our artists ensure each environment is designed with purpose, detail, and accuracy, so it fits seamlessly into your story
Examples of our Bespoke 3D Environments
Omega x Mario Sorrenti 2025 Seamaster Planet Ocean
When North Six approached us for a full virtual production shoot including 3D environment design for a legendary brand featuring an iconic photographer, we were thrilled.
To support this, our in-house VAD team developed two versions of a vast ocean environment, carefully crafted to Mario’s creative vision, to emphasise the product’s connection to nature and reflect the direction outlined in the brief.
Dyson Supersonic
Our team partnered with Northwood Production to create a fantasy desert environment for the launch of the Dyson Supersonic. The brief called for a dreamlike landscape of sculptural dunes and beautifully coloured clouds that would complement the product's premium aesthetic.
Using Unreal Engine, our in-house Virtual Art Department crafted a bespoke environment that balanced realism with fantasy, creating an immersive backdrop that enhanced the overall visual narrative.
The Chase Films - Global Sustainability Campaign
In January 2025, shot at our flagship Riverside LED stage, Silvertown Studios worked alongside The Chase Films, providing full virtual production shoot support with bespoke content creation from our in-house Virtual Art Department, for the creation and execution of four mini films for a global sustainability advertising campaign.
Frequently Asked Questions
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The time required to create a 3D environment depends on its complexity, level of detail, and the number of scenes needed. Simpler environments can be completed more quickly, while highly detailed or bespoke worlds naturally require additional development time.
As a general guideline, we typically allow around 10 working days for projects requiring up to five 3D scenes. For larger productions with more than five scenes, the development process usually takes around three weeks.
Every project is different, so we'll always review your creative brief, storyboard, or previs before providing a tailored timeline and production schedule.
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The cost of creating a 3D environment typically ranges from £2,000 to £3,500 per scene. The final price depends on several factors, including the complexity of the environment, the level of detail required, the amount of custom asset creation, and any interactive elements or animations.
For productions requiring multiple scenes, we can often offer more competitive pricing depending on the overall scope of the project. Once we've reviewed your creative brief, storyboard, or reference materials, we'll provide a tailored quote and recommend the most efficient approach to achieve your creative vision while making the best use of your budget.
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The more information you can provide, the better the final result. We recommend sharing as many visual references as possible, including storyboards, mood boards, reference images, previs, floor plans, lighting references, and any other creative materials that communicate your vision.
A clear brief helps our Virtual Art Department understand the look, feel, and functionality of each environment, allowing us to recreate your vision as accurately as possible. We'll work closely with your team throughout the design process, presenting work-in-progress on our permanent LED stage so you can review the environments, provide feedback, and make creative refinements before the shoot.
Even if your brief is still evolving, we're happy to help develop your ideas and recommend the best approach for your production.
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Yes, we are happy to work with projects from other suppliers as long as they are optimised for virtual production and we can ingest them to our system before the actual shoot day. We charge a fee of £500 per scene as an importing fee.
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