Hogarth x BP - Spring/Easter campaing
Virtual Production for large format advertising

We were excited to work with our long-term client Hogarth on a unique project: a stills campaign for BP’s Spring/Easter campaign.

The goal was to create print-ready, high-quality content using Virtual Production and Unreal Engine. A controlled environment was key—the photography team could adjust the virtual set, fine-tune shadows, reflections, and asset positions, ensuring the final composition matched the creative team’s vision.

The shoot took place on our Riverside stage, using full 3D production with Unreal Engine and camera tracking. Our LED screen, with its super matte finish, performed exceptionally well, allowing the photography team to use flash without affecting the image.