Shoot your Summer Fashion campaign in Winter with Virtual Production.
Reduce your Carbon Footprint
Summer fashion campaigns are an essential part of any fashion brand’s advertising campaign. Often models and crew are flown out to exotic locations for the shoot. We know that this is contributing largely to an unnecessary carbon footprint as well as being costly.
With Virtual Production you can save on time, money and more importantly help the planet. You can also be ahead of schedule and not wait for Summer to shoot your fashion campaign. For instance you can shoot in November at our Virtual Production Studio and be ready to launch in Summer.
Logistically Virtual Production shoots are better as you do not have to arrange international travel for all models and crew involved. In a controlled environment at our studio you have more time for your shoot, there is no need to work around the hours of daylight…the sun can be manipulated which means you can continue to run through the night. This offers more flexibility and helps to optimise energy usage. LED screens also use produce less heat and use significantly lower power which helps towards reducing your carbon emissions.
Virtual Production also significantly reduces the need for a physical set, whilst still offering you a creative LED solution to work with. Often art directors working on summer campaigns in our virtual production studio will recycle and reuse set materials on other shoots.
At Silvertown studios we utilise the latest on-camera LED with a high refresh rate of 250Hz, resulting in your summer campaign images being captured at a paramount professional level.
Often in the Fashion Industry the third scope is the one which has the largest contributing factor on final emissions figures. Working with SIlvertown Studios ensures that this will not increase your figures, as we a sustainable and carbon neutral studio. We utilise green 100% renewable energy as well as being an albert listed supplier, we work with Carbon Neutral Britain to calculate and offset our carbon footprint every year.
An LED Backdrop and some clever camera tracking you can literally place your models in any desired location…from the beach…to the mountains….even Mars!
“The Fashion Industry is known to account for up to 10% of Global Carbon Emissions, Virtual Production is a more sustainable way to help reduce that percentage and contribute to a greener Planet Earth. ”
Silvertown studios has hosted VP solutions for many leading Fashion Designers and Fashion Houses. Every time we are always told how this has helped their campaign immensely and how impressed they are with the technology! The most loved feature is the real-time adjustments that can be made by the director, photographer and VP team.
If you are serious about helping to reduce the Fashion Industries carbon footprint and staying on the 1.5 degree pathway, by the target year of 2030…get in touch with our team to discover how we can help make your summer campaign stand out with originality and be a benefit to the environment.
