How Big Brands Use Silvertown Studios® LED Volume for Campaigns
In the fast-paced advertising landscape, big brands are increasingly turning to LED volume technology to create high-impact campaigns. LED stages allow for unparalleled creative flexibility, realistic environments and faster production timelines compared to traditional on-location shoots. From fashion and automotive campaigns to product launches, LED volume is becoming the go-to solution for brands looking to wow audiences while maintaining efficiency.
At Silvertown Studios, we’ve collaborated with some of the world’s leading brands to bring their visions to life using our LED volume technology. In this blog, we’ll explore how big brands are leveraging this tech, break down typical budgets, and share practical tips for agencies and production teams.
Why LED Volume Is Perfect for Big Brand Campaigns
Speed & Efficiency: Shooting on LED stages eliminates location scouting, permits, and weather delays. Production teams can switch environments in minutes, keeping tight schedules and budgets on track.
Visual Realism: High-resolution LED walls display immersive environments that reflect accurately on actors and props. This reduces post-production keying time and delivers a polished final look straight out of the camera.
Sustainability & Cost Savings: LED stages reduce travel and on-location shoots, cutting carbon emissions and logistics costs. Big brands are increasingly conscious of sustainability and efficiency, aiming to meet the net-zero carbon emissions target by 2050, LED volume helps them achieve both.
BASF Sustainable Futures Campaign
In early 2025, Silvertown Studios partnered with The Chase Films to produce a series of four mini-films for BASF’s Sustainable Futures initiative. The production made full use of our Riverside LED stage, paired with custom-built LED panels and our Virtual Art Department, to create multiple virtual environments.
The campaign featured a variety of settings, from an Asian-inspired cityscape to a suburban home, a bustling Los Angeles street, and a working farm field. By using LED volume technology instead of traditional location shoots, the team achieved highly realistic visuals while significantly reducing the carbon footprint of the production.
This project demonstrates how big brands can leverage virtual production to tell complex stories efficiently, creatively, and sustainably.
Jaeger-LeCoultre x Nicholas Hoult – Watch Campaign
Silvertown Studios hosted a campaign shoot for Jaeger-LeCoultre’s Polaris watch, starring Nicholas Hoult. The production made full use of the Riverside LED stage, 10m x 4m curved LED wall and 5m x 3m ceiling panels, to create a controlled, immersive environment.
The setup allowed the team to quickly adjust props and backgrounds, enabling multiple distinct adverts to be filmed efficiently in a single day. By leveraging LED volume technology, the campaign combined creative flexibility with precise control, demonstrating how luxury brands can execute complex productions seamlessly within a studio setting.
Bowmore Whisky – ARC-54 Launch
In early 2025, Silvertown Studios was the studio MDRN Love chose to produce Bowmore’s ARC-54 product launch. The creative team used the Riverside LED stage, featuring a 17m x 4m LED wall and 5m x 3m ceiling panels, to create a striking, fully controlled environment.
The result was a visually luxurious campaign that highlighted both the elegance of the whisky and the creative potential of LED production technology.
Tips for Agencies & Brands
Plan Visual Assets in Advance: Pre-rendered plates or 3D environments save valuable shoot time.
Leverage the Virtual Art Department (VAD): Silvertown’s VAD team can provide creative and technical support to maximise the potential of your LED environment.
Maximise Efficiency: Schedule multiple looks per day to reduce overall hire days.
Which Silvertown Studio Space Is Right for Your Campaign?
St. Marks: Ideal for product or fashion campaigns, music videos
Riverside Stage: Best for large-scale commercial campaigns, automotive shoots, virtual productions and complex multi-set productions.
Mobile LED Solutions: Perfect for pop-up campaigns or on-location branded content.
Want a tailored quote for your next Brand Campaign using our LED stage? Contact us today and see how your vision can come alive.
