Dyson Supersonic - Social media campaign - Mobile LED Stage
On location mobile shoot utilising a custom LED configuration & Unreal engine with camera tracking
Dyson Supersonic - pre-production phase
Our team was approached by Northwood Production, with a simple yet striking brief; to create a fantasy desert environment that would perfectly complement the launch of the Dyson Supersonic. The vision centred around a dreamlike landscape where soft, sculptural dunes merged seamlessly with beautifully coloured clouds, building a palette that elevated both the product and the overall visual narrative.
Our in-house Unreal Engine team carefully constructed every detail of the environment to ensure the surreal setting felt both immersive and refined. Every element was designed to enhance the premium aesthetic of the Dyson Supersonic while maintaining a sense of fantasy and wonder.
The final result was a cinematic environment that encapsulated the product and helped bring the campaign to life. The cohesive world provided the perfect backdrop, transforming a simple product shoot into an immersive visual experience that captured the essence of innovation, beauty, and imagination.
Production phase - custom on location LED build
One of the key requirements of this project was the significant studio height needed to accommodate the extensive wire work and suspended rigging involved in the production. To ensure the creative vision could be executed without compromise, our team made the decision to relocate our LED setup to an alternative studio that could meet the specific dimension requirements.
This production featured a bespoke 12m × 5m LED volume, designed specifically for the campaign and powered by Brompton processing to deliver exceptional image quality, colour accuracy, and playback control. The setup was further enhanced through the integration of Unreal Engine for real-time environment rendering, combined with optical camera tracking to create seamless parallax and in-camera visual effects.
By bringing together a custom LED stage, real-time rendering technology, and precise camera tracking, our team was able to develop a highly immersive production environment that provided maximum creative flexibility while maintaining the premium visual standards required for the campaign.
Our mobile LED Stage service enables our clients to benefit from the from the same technology and high standard as our own LED stages, with the flexibility of being able to match specific production requirements anywhere in the UK. We handle the process end to end from transportation and build, to Unreal Engine design and operation and VP supervision on the day with an in-house team, making the whole operation seamless.
