Wired & Hyundai commercial shoot using simulated travel

Filming a realistic car scene is difficult enough as it is…but to do it without a car is pure genius! This is when virtual production makes the filming more enthralling! Our client shot this car commercial in our studio using an LED backdrop, footage from the roads and one actress in front of the LED Screen. The video footage above demonstrates the process of how implementing recordings from the street footage were integral. This process is the most realistic way to offer reflections and lighting which will engage the audience and be more credible.